1. Know Your Specialty (Your Muse) – What is that one thing that you love to do to the exclusion of everything else? This is what causes you to overlook the time, as a cosmetologist, since you appreciate it to such an extent. This is what you can’t get enough of. This is what makes you the most joyful.
2. Realize Your Target Market – having a particular target market supports your Brand of One. On the off chance that you administration everybody you won’t have the option to super satisfy that a bunch of clients that truly need what you specialize in. Paige may have an infrequent woman more than 50 that has an extraordinary event however that isn’t her meat and potatoes. On the off chance that she attempts to satisfy everybody, she will water down her particular result of Bridal Hair Design and really lose potential clients.
3. Know Your Values – know the elements of your brand that are generally imperative to you. These qualities will give a solid establishment to you to expand upon. You should realize your Brand’s qualities to assemble your Mission Statement. Your Mission Statement will be the touchpoint that helps you to remember what your brand speaks to. It keeps you fixated and on track to accomplish the entirety of your Brand objectives.
4. Characterize Your Product – what is your particular cosmetologist item? Once more, in the event that you attempt to satisfy everybody, you will weaken your brand. So unmistakably characterize that item (your forte is your item) and stay consistent with it. Paige’s item was an innovative updo structure. In spite of the fact that her essential center was Bridal Design, it effectively converted into Prom Design.
5. Build up Your Image (pic, colors, look and feel) let your character radiate through while keeping up an expert image. You should expand on your uniqueness. Paige had wonderful hair that she wore in sentimental manners. What is something that makes you novel? Your hair, voice, character? Whatever it is…USE IT!
We need you to stand apart from the group and separate you. You should have one image of you that supports your Brand and utilize that one picture consistently. Individuals start to connect that image with your brand and this is a generally excellent thing and important! So don’t continue evolving it. Pick a shading plan that works with your dream. Light pink and white worked for a sentimental subject. Dark and red may have been her preferred colors however would not work with her subject. You must be aware of the message you are putting out there. Everything cooperates to distinguish your cosmetologist Brand of One.